Entrepreneurs can become masters at e-commerce with help from FedEx

Business success is more dependent on e-commerce and online presence than ever before. To help small businesses maximize their online growth, FedEx teamed up with nonprofit partner Accion Opportunity Fund to create the FedEx E-Commerce Learning Lab. Now in its third year, the FedEx E-Commerce Learning Lab gives entrepreneurs access to opportunities to learn about, build, and grow online businesses.

The Master E-Commerce webinar series, a core part of the Learning Lab, dives deep into topics that are most relevant for small business owners looking to grow online.

The first two webinars of the four-part series were in October and November, covering Search Engine Optimization and Sustainability for E-Commerce Businesses.  The third and fourth webinars will take place in January and February, covering Tax Considerations for Retail Businesses and Advanced Marketing Analytics, respectively.

2024 Upcoming Webinars

The January webinar, Tax Considerations for Retail Businesses, will help business owners prepare for the upcoming tax season. You will hear Accion Opportunity Fund’s expert on how to prepare your business for tax season throughout the year, ways to make your tax season easier, and where to turn for trusted help.

Tax Considerations for Retail Businesses will take place virtually on Wednesday, January 24th, at 1pm Eastern Time. Register here to save a seat.

The fourth and final webinar of the 2023 Fall/Winter Master E-Commerce with FedEx webinar series will be held in February cover Advanced Marketing Analytics.   

Many business owners can successfully implement essential marketing techniques like updating their social media pages regularly and building their lists for email marketing. In this webinar, experts will share best practices for moving beyond the essentials, using marketing analytics and metrics to target and evaluate marketing campaigns. Regularly analyzing key marketing indicators not only allows business owners to set and define their marketing goals in terms of measurable marketing metrics, it also allows them to evaluate their ROI on specific marketing techniques and goals.

Advanced Marketing Analytics will take place virtually on Wednesday, February 14th, at 1pm Eastern Time. To attend, please register here.

2023 Fall Webinar Recaps

For those entrepreneurs who didn’t attend the fall webinars, here’s a brief run-down of what was covered. 

The first Master E-Commerce session of 2023 was All About SEO, a rich and detailed discussion of search engine optimization techniques and tools.

More than 400 entrepreneurs joined live to learn how to make their businesses easier to discover for customers shopping online. The conversation featured the expertise of Duncan Castellino, Digital Demand Generation Marketing Manager, who leads Search and Paid Performance for FedEx. Joining Duncan as the entrepreneur expert for the discussion was Eric Adams, founder and owner of Dog & Whistle, an innovative pet food company that reduces food waste. Eric is a past graduate of the FedEx E-Commerce Learning Lab, and his business has grown significantly as a result of rich online customer engagement.

Duncan and Eric generously shared their insights on SEO best practices, including:

  • How to use keyword searches, image optimization, mobile responsiveness tools, and page hierarchy to set up SEO.
  • How to measure whether SEO is working for a website.
  • How to find, evaluate, and implement SEO keywords on a website.
  • How to evaluate and maximize the value of both paid and free SEO tools.

To learn even more from these experts, watch a full recording of the All About SEO webinar here.

The second Master E-Commerce webinar this fall focused on Sustainable Business Practices for E-Commerce Businesses.  Customers are increasingly focused on the sustainable practices of brands they love, and entrepreneurs can feel strong benefits both environmentally and financially from implementing sustainable practices in their businesses.

In this webinar, more than 85 attendees tuned in to hear Perrin Crews, Corporate Social Responsibility Manager at FedEx, and Brenda Rios, founder and owner of Studio Tails, a quickly growing sustainable pet product brand, discuss key elements of fostering sustainability in e-commerce businesses including:

  • How to set sustainability goals.
  • Considerations for putting those goals into action.
  • Ideas for effectively communicating sustainability commitments to customers.

The complete webinar write-up and recording are available here for anyone who missed it or wants to revisit the wealth of information shared.


***Photo courtesy of Accion Opportunity Fund