Entrepreneurs are leveling up their e-commerce skills with support from FedEx

Alicia Goodwin, owner of Lingua Nigra jewelry company

Business success today relies more than ever on a strong online presence. To help small business owners strengthen their e-commerce capabilities, FedEx teamed up with nonprofit Accion Opportunity Fund to create the FedEx E-Commerce Learning Lab.

Now in its fifth year, the program continues to provide hands-on learning, expert guidance, and real-world tools for small business owners looking to build or expand their online businesses. Through training, mentorship, and practical resources, participants gain the knowledge and confidence to grow in an increasingly digital environment.

A key feature of the program, the Master E-Commerce webinar series, dives into topics that matter most to small business owners, such as optimizing product listings, driving traffic, and creating a standout customer experience.

Upcoming Webinars

We’re quickly heading into one of the most important times of the year for online sellers: the holiday season. The October webinar on Optimizing Your Product Listings to Drive Sales will teach you how to optimize your product listings to increase conversions and boost sales. From crafting descriptions that sell to choosing images that inspire confidence, small tweaks can lead to big results when it matters most. Join Accion Opportunity Fund and FedEx to learn how to turn browsers into buyers this holiday season. Register here to save your seat for the October 29 webinar at 1 PM EST.

In December, Accion Opportunity Fund and FedEx will explore how artificial intelligence is reshaping the digital marketplace. How AI Is Changing How Customers Find You unpacks what small business owners need to know about AI-powered search – from Google’s latest AI-generated search results to tools like ChatGPT. This webinar will dive into how to keep your business visible in the age of AI-driven search. Register here to join the December 3 webinar at 1 PM EST.

Kicking off the new year in January, we’ll help you build a growth strategy that will help you scale smarter, increase sales, and strengthen customer loyalty. Through the Take Your E-Commerce Business to the Next Level: Develop a Growth Strategy and Increase Sales webinar, you’ll learn how to assess your performance, identify key opportunities, and use tools like shipping optimization, inventory management, and customer retention to increase your revenue. Whether you’re ready to expand your product line, improve your operations, or increase your average order value, this session will help you build a roadmap for smart, sustainable growth. Register here for the January 21 webinar at 1 PM EST.

Finally, in February, we’ll close the series with a webinar focused on the essential strategies to effectively leverage multiple sales channels. Mastering E-Commerce Marketplaces, Inventory & Fulfillment: Leveraging Marketplaces to Maximize and Optimize Your Growth Potential will explore how to develop a practical approach to managing inventory and fulfillment across different platforms without feeling overwhelmed. We’ll provide insights into the benefits and challenges of selling through marketplaces, how to balance these channels with your direct online presence, and key pitfalls to avoid. Whether you’re preparing for peak sales periods or steadily scaling your business, this session will empower you with the knowledge to confidently grow through smart marketplace and multi-channel strategies. Register here for the February 25 webinar at 1PM EST.