Small business innovates to cope with COVID-19


Since 2016 FedEx has been a major sponsor of the Vital Voices (VV) GROW program - a leading global accelerator for women entrepreneurs.  Here’s just one example of coping strategies for entrepreneurs during the COVID-19 pandemic.

Small business owners and founders around the world are adjusting to the new reality: shuttering their doors due to stay-at-home orders and pivoting their offerings to respond to COVID-19. One such founder is Takia Ross.

A successful, ambitious entrepreneur, Takia is the founder of Accessmatized – a makeup artistry company in Baltimore, Maryland, that provides services via both her studio and mobile studio, the Pretty Mobile. As a 2019 VV GROW Fellow, Takia thoroughly examined her business, identified opportunities for growth and crafted a strategic plan. As a result, she began to diversify and create her first product line: a makeup line. At the time, she saw diversification as a way towards growth and broader success. Now, it’s the key to her business’ survival.

Accessmatized is continuing to innovate despite COVID-19, and Takia is harnessing her power to support and advocate for small businesses in her community, helping them to navigate coronavirus-related legislative changes and government resources. Because in times of crisis like today, the communities turn to their women leaders like Takia. And those women leaders turn to Vital Voices.

To learn more about the Vital Voices GROW program, click here.  

Authored by:
Eugenia Podestá
Senior Director, Economic Empowerment & Entrepreneurship
Vital Voices Global Partnership

***Article and image published with permission from Vital Voices